RESUME

Experience

Marketing and Strategy

2017 - present

Providing marketing strategy and market intelligence services for agencies and major brands.

- Led market studies and competitor analyses to identify audience profiles, consumer behavior, and competitive positioning

- Planned and executed omnichannel marketing campaigns for B2B and B2C products and services

- Built dashboards in Looker and GA4 to integrate performance data across multiple platforms

- Led cross-functional teams in business intelligence, inbound marketing, and planning

Marketing Strategist SR

May - Nov 22

- Developed strategic communication plans and market trend analyses focused on the financial sector (credit recovery and

fintechs)

- Implemented OKR and KPI-based management for tracking results

- Designed executive reports and dashboards using Data Studio and Metabase

Marketing Strategist SR

Oct 21 - May 22

- Created and led the company’s Market Intelligence Committee, consolidating and reporting strategic insights

- Planned and executed online and oﬄine media campaigns

- Produced content for podcasts, e-books, and other marketing materials

- Delivered biannual reports on global insurance market trends